How to find out what they want
Todd, Ploy and myself created this eBook yesterday based on the brain bubbling topic, “How to find out what they want.” Rather than being a polemical piece or an essay-style study of the topic and techniques used “to find out what they want”, this is a near verbatim transcript of a conversation between ourselves about our immediate and long term goals.
My personal favorite aspects of this work are how casual and quick it reads, so hopefully people are more receptive to reading it than something instructive or formal. It might come across as lightweight at moments (which possibly puts it in danger of being dismissed) but our awareness of the conversation’s recording comes across in the eBook, especially at the beginning when we were finding a way to get the conversation going and at the end when we tried to wrap it all up.
The opportunity for discerning readers to identify when we’re being more genuine or self-conscious of what we’re saying is a commentary on the (in)effectiveness of “finding out what people want” when information is gathered -
- directly from participants/samples;
- in an informal and casual environment;
- with the participants’ knowledge of the recording; and
- with the participant’s knowledge of the information’s application and public distribution.
(cf. census info, statistical data, vox pox, phone surveys, door-to-door, random sampling, anonymous commentary, etc.)
Download the eBook today, it’s a modern classic!
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